iPhrase Technologies, developer of the OneStep platform for online search and customer interaction, and Coremetrics, a provider of Web analytics, marketing, and merchandising solutions, have partnered to provide integrated search analytics to retailers, financial services organizations, and technology companies. The partnership is intended to enable companies to improve site search capabilities, enhance navigation, and more effectively merchandise. The goal of combining the iPhrase OneStep platform with Coremetrics Online Analytics 2004 is to provide marketing, IT, and financial managers with the insight necessary to refine and improve search results. The OneStep platform addresses business challenges across the enterprise including commerce, search and retrieval, customer and employee service and support, email deflection, and contact center management.
(www.coremetrics.com; www.iphrase.com)