From November 2003 through the Democratic National Convention in July 2004, the Factiva Media Visibility Index will track the number of monthly media mentions garnered by each of the candidates competing to be the Democratic Party's nominee for the 2004 Presidential election. Compiled by Factiva, a Dow Jones and Reuters Company, the Factiva Media Visibility Index is intended to enable the media to see an accurate snapshot of the subject being covered. The search method is designed to weed out the extraneous press mentions that are not timely or are irrelevant to the searched subject. The Factiva Media Visibility Index specifically searches the most influential news and business newspapers and magazines in the United States.
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