JumpTap, Inc., a provider of carrier-centric mobile search and advertising solutions, has unveiled its JumpTap Advertising Suite and a Mobile Search Index for mobile operators. The JumpTap Mobile Search Index is a catalog of websites designed specifically for mobile phones and customizable for operator specific business rules. The Mobile Search Index is designed for subscribers to discover off-portal content by returning relevant websites from the index, complete with title, page snippet, and URL. The JumpTap Mobile Search Index also provides previews and shortcuts for certain search results including "buy" functions, "audio preview" and "image preview." By working with the mobile operator and their subscriber information databases, JumpTap can also provide personalized suggestions and alternate search recommendations. JumpTap has utilized a combination of spidering techniques, site submission, XML feeds, and editorial control to create an index of searchable mobile sites.

The Mobile Search Index is designed to be used in combination with the JumpTap Advertising Suite. While the Mobile Search Index allows subscribers to find off-portal content and services, the JumpTap Advertising Suite provides operators with a solution for generating mobile advertising revenue. The JumpTap Advertising Suite offers a full set of advertising methods, including pay-per-click, pay-per-call, banners, and interstitials. Both solutions are accessible via JumpTap's WAP, BREW, and Java user interfaces. JumpTap's Mobile Search Index allows off-portal and on-portal mobile properties to be discovered by organic searches when subscribers are using the mobile operator's branded search interface. JumpTap's Mobile Search Index will be populated through: Site submission; Carrier portal directories; Spidering; and Intelligent discovery. The JumpTap Advertising Suite is designed to allow any company that wants to reach mobile subscribers to promote their content and services via the mobile phone.

(www.jumptap.com)